EPISODE · May 6, 2026 · 1H 3M
Going Off-Brand
from Bewildered · host Martha Beck and Rowan Mangan
When you hear “branding,” do you think of burning a hot iron into the side of a cow? Probably not, but that’s what a brand originally was. And metaphorically, it still is. A brand is a mark that defines where you belong, and our culture says it's never supposed to change. On this Bewildered, we start out in the world of branding culture and end up in the deep waters of impermanence and identity. We explore how the less you grip your brand, the more you find out who you actually are. Join us! CONNECT WITH US Follow Martha on Instagram The Bewildered Show Notes Follow Ro on Instagram Follow Bewildered on Instagram CREDITSWandering The Path by Punch Deck | https://soundcloud.com/punch-deckMusic promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported LicenseSee omnystudio.com/listener for privacy information.
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When you hear “branding,” do you think of burning a hot iron into the side of a cow? Probably not, but that’s what a brand originally was. And metaphorically, it still is. A brand is a mark that defines where you belong, and our culture says it's never supposed to change. On this Bewildered, we start out in the world of branding culture and end up in the deep waters of impermanence and identity. We explore how the less you grip your brand, the more you find out who you actually are. Join us!
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Going Off-Brand
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