Going Viral & Going Global: The PALAIR Story

In this episode, Cesc and Julian sit down with Sarah Horrocks, Founder and CEO of PALAIR, the bold new name in precision apparel that blends international lifestyle and high-performance design. With padel at its core, PALAIR is redefining what it means to create apparel that’s both trend-savvy and technically complex across women’s, men’s, and accessories lines.Sarah shares her journey into padel, how a viral moment helped accelerate her brand’s visibility, and the strategy she’s using to position PALAIR as a leader in performance fashion. This conversation dives deep into entrepreneurship, the fusion of sport and style, and what it takes to build a movement in the ever-evolving padel industry.Presented by the USA Team League from the National Padel League and endorsed by the USPA