Going Viral on TikTok by Accident: How Dr. Jihan Ansari Built Harbor Direct Primary Care Through Authentic Marketing

Dr. Maryal Concepcion welcomes Dr. Jihan Ansari, founder of Harbor Direct Primary Care in South Orange County, California. Dr. Ansari shares the marketing strategies that grew her DPC practice from patient zero to a thriving two-physician clinic she runs with her husband, Dr. Pedram Ansari. From cold-calling former co-resident Dr. Jose Buenostro to learn about DPC, to filming a TikTok before jury duty that unexpectedly went viral, Dr. Ansari's story is a real-world playbook for direct primary care physicians who want to market authentically without expensive ads or pushy sales tactics.What You'll LearnHow a single TikTok with the tagline "I'm the doctor who doesn't take insurance" went viralWhy the "I'm the doctor that..." hook captures attention on social mediaHow she built a virtual waitlist of 10 to 11 patients before opening day using Facebook groupsWhy TikTok rewards organic content and how she uses it to educate patients about DPCHow to evaluate and hire a marketing team that genuinely understands DPCWhy she stopped Facebook and Instagram ads and doubled down on Google ads and SEOHow transparent cash pricing on her website attracts patients seeking alternatives to insuranceWhich community marketing efforts didn't pay off and why she walked awayHow a virtual assistant helped scale onboarding without losing the personal touchWorking together as a physician couple in one DPC practiceServing small employer groups in Orange CountyBoundaries, parenting, and sustainability as a DPC physicianAbout Dr. Jihan AnsariDr. Jihan Ansari is a board-certified family medicine physician and co-founder of Harbor Direct Primary Care in South Orange County, California. She completed her residency at UCSF Fresno alongside Dr. Jose Buenostro. Born in Southern California and educated on the East Coast, she practiced briefly in Canada before returning to launch Harbor DPC with her husband, Dr. Pedram Ansari. She is passionate about lifestyle medicine, root-cause care, and accessible primary care.Connect with Dr. Jihan AnsariVisit Harbor Direct Primary Care online and follow Harbor DPC on TikTok, Instagram, and Facebook.Cooperative of American Physicians or CAP. Learn more about the medical malpractice company used by Dr. Maryal Concepcion since 2021 at capphysicians.com or by calling 800-356-5672.Guava Health. A premium patient experience, pulling data from EHRs and wearables, helping  see the full picture and uncover root causes to deliver personalized care. ZION HealthShare. Get peace of mind for major medical events without going back into the insurance maze.  Hint AI helps you move faster through every stage of the patient visit. Hint AI Chat lets you ask questions about a patient's chart and instantly surface relevant notes, labs, and clinical history. Learn more at hint.com/ai.Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOADBecome A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube