Going viral on YouTube - can science help?

Psy, an unknown Korean singer, broke YouTube with his song Gangnam style after it went viral on YouTube, with over 2.5 billion views. So the question beckons - how do you create a viral YouTube clip? is their a secret formula? Can science help? In this episode of the Fuzzy Logic podcast, Ian chats with Dustin Welbourne, Science Communicator extraordinaire, who set out to answer this very question. Dustin and co-author Will Grant analysed over 400 science communication video YouTube clips and published their results in the Journal Public Understanding of Science. They came up with a list of seven essential criteria to make that /entertaining/engaging/education YouTube clip and channel, keeping your audience coming back for more. Have you ever wanted to break YouTube, just like Psy? Well listen to this great podcast to find out more. Hosted by Ian McDonald