Gold School EP 5: Luke Burgis - How to Use Mimetic Desire to Be More

During the break between seasons, we go to Gold School. The Gold School sessions are episodes I find myself referring back to and refer to in my keynote speeches and those I work with personally. Each one has given me 'gold' that I've adopted into my world or shared to help others be the best they can be, unlock their great ideas and get their Mojo working. Luke Burgis, author of 'Wanting', writes about the study of French Polymath Renee Girard, who coined the term mimetic desire. From the theory of memesis, mimetic desire is how we imitate each other. It's about how someone does something, and then within weeks, it's a thing, everyone is doing it, and it's imitated widely. It's why certain tribes dress the same, speak the same, and have the same desires, good or bad. Well, that's memetic desire. I found it a profound learning and one that I share as much as I can in keynotes. LINKS The Mojo Sessions website www.themojosessions.com The Mojo Sessions on Patreon www.patreon.com/TheMojoSessions Full transcripts of the show (plus time codes) are available on Patreon. The Mojo Sessions on Facebook www.facebook.com/TheMojoSessions Gary on LinkedIn www.linkedin.com/in/gary-bertwistle Gary on Twitter www.twitter.com/GaryBertwistle The Mojo Sessions on Instagram www.instagram.com/themojosessions If you like what you hear, we'd be grateful for a review on Apple Podcasts or Spotify. Happy listening! © 2024 Gary Bertwistle. All Rights Reserved.