EPISODE · May 19, 2026 · 21 MIN
Goldfish Attention Spans & Modern Marketing - Winning Member Attention in a 3-Second World
from Rethink Association · host rethinkassociation
With shrinking attention spans and overflowing inboxes, associations can’t rely on “spray and pray” marketing anymore. Ahead of ASAE’s MMC + Tech Conference, Sharon sits down with Morgan to talk personalization, omni-channel engagement, clean data, and why email marketing is still very much alive - if you’re doing it right!
What this episode covers
With shrinking attention spans and overflowing inboxes, associations can’t rely on “spray and pray” marketing anymore. Ahead of ASAE’s MMC + Tech Conference, Sharon sits down with Morgan to talk personalization, omni-channel engagement, clean data, and why email marketing is still very much alive - if you’re doing it right!
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Goldfish Attention Spans & Modern Marketing - Winning Member Attention in a 3-Second World
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