🐡 “Goldfish paired with Chardonnay” — Campbell Soup’s marketing blindspot. Turo’s car-share IPO. Back Market’s $6B used iPhones. episode artwork

EPISODE · Jan 12, 2022 · 16 MIN

🐡 “Goldfish paired with Chardonnay” — Campbell Soup’s marketing blindspot. Turo’s car-share IPO. Back Market’s $6B used iPhones.

from The Best One Yet

Campbell’s Soup’s top-performing snack is Goldfish, but they’ve been targeting the wrong customer for 30 years. Turo filed to IPO by zucking Airbnb’s biz and sticking it on a car like a bumper sticker. And where do iPhones go when they die? To French startup Back Market, which just hit a $5.7B valuation.$CPB $AAPLGot a SnackFact? Tweet it @RobinhoodSnacks @JackKramer @NickOfNewYorkWant a shoutout on the pod? Fill out this form:https://forms.gle/KhUAo31xmkSdeynD9Got a SnackFact for the pod? We got a form for that too:https://docs.google.com/forms/d/e/1FAIpQLSe64VKtvMNDPGSncHDRF07W34cPMDO3N8Y4DpmNP_kweC58tw/viewformLearn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jan 12, 2022

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🐡 “Goldfish paired with Chardonnay” — Campbell Soup’s marketing blindspot. Turo’s car-share IPO. Back Market’s $6B used iPhones.

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