Goldie Chan on Personal Branding for Introverts

Goldie Chan is the author of Personal Branding for Introverts, the founder of the social strategy agency Warm Robots, and the Huffington Post once called her the "Oprah of LinkedIn." She built that reputation kind of by accident. She started posting a daily video on LinkedIn as a way to push her introverted self to speak on camera. She then went on to post 800 consecutive daily videos between 2017 and 2019, long before AI made that kind of output easy.In this conversation, Goldie takes us back to her biology degree from Stanford, a failed fashion brand, and an intervention from her friends that nudged her out of a depression and into a marketing job that shifted her focus. From there we get into the real substance of her work: the five C's of personal branding, why she thinks the stereotype that introverts are quiet is a myth, how she protects her energy, and the surprisingly playful daydreaming exercise she uses to help people figure out what they actually want. We also get into her side hustles, which includes producing films and writing Archie Comics, and a candid conversation about why she chose to share her cancer journey publicly.This episode is for anyone building their personal brand or working in branding. It’s also for the introverts in the room who feel like the current playbook wasn't written for them.Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.