Golf's Best Player Isn't an Endorsement Darling -- Yet

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the marketability of PGA Championship winner Brooks Koepka, who has taken four of the past nine major tournaments.  Koepka has an apparel deal with Nike, but no equipment endorsement. He also has a deal with Michelob Ultra. Also discussed is NBC taking over the broadcast of the Indy 500, which from 1965 through last year was seen on ABC. NBC outbid ABC for exclusive rights to the IndyCar series. The Indy 500 has seen a stead decline in viewers, dropping to 4.9 million last year from 6.5 million in 2015. And also talked about is the NCAA's decision against governing esports. Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.