EPISODE · Apr 30, 2025 · 6 MIN
《共同富裕时代的企业家画像》系列第二篇：雷军 —— 用性价比构筑“众生可及”的工业梦
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深入分析了企业家雷军的独特形象和经营理念，将其描绘成一位不同于传统资本家的**“穿拖鞋的资本家”。文章着重阐释了雷军如何以“性价比”作为核心价值主张**，将其视为一种社会契约和战略认知，而非简单的市场策略。此外，文本还探讨了雷军**“说服型”而非“控制型”的管理风格**，以及其构建**“软治理”组织共识的能力。最后，文章将小米汽车视为雷军将“性价比正义”延伸至高端制造业的“工业信仰的投名状”**，并认为雷军的成功是商业和情绪治理的结合，与时代需求产生了深刻共鸣。
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《共同富裕时代的企业家画像》系列第二篇：雷军 —— 用性价比构筑“众生可及”的工业梦
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