EPISODE · Oct 9, 2023 · 21 MIN
Good & Bad Marketing in Professional Services
from Breaking BizDev · host John Tyreman & Mark Wainwright
In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:Lack of plan or lack of patiencePoor customer experienceMessaging is too company-centricBrand is based on assumptionsLack of a content strategyListen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.www.breakingbizdev.comShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
What this episode covers
In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including: Lack of plan or lack of patiencePoor customer experienceMessaging is too company-centricBrand is based on assumptionsLack of a content strategyListen to hear what not to do, and how firms can turn these blind spots into areas of relative strength. www.breakingbizdev.com Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
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Good & Bad Marketing in Professional Services
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