Good & Bad Marketing in Professional Services
Episode 2 of the Breaking BizDev podcast, hosted by John Tyreman & Mark Wainwright, titled "Good & Bad Marketing in Professional Services" was published on October 9, 2023 and runs 21 minutes.
October 9, 2023 ·21m · Breaking BizDev
Summary
In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including: Lack of plan or lack of patiencePoor customer experienceMessaging is too company-centricBrand is based on assumptionsLack of a content strategyListen to hear what not to do, and how firms can turn these blind spots into areas of relative strength. www.breakingbizdev.com Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
Episode Description
In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:
- Lack of plan or lack of patience
- Poor customer experience
- Messaging is too company-centric
- Brand is based on assumptions
- Lack of a content strategy
Listen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.
www.breakingbizdev.com
Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
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