Good & Fugly: hacks for building an online brand through ecommerce

Good & Fugly is an online business with a difference: it strives for sustainable change by taking the 25% of Australia's fruit and veg that is rejected, and putting it on your front door. Australian Business Podcast cohosts Jordan Kidis and Danil Goloubev dive into what Richard has learned building an online brand that can fulfil customer expectations -- while fulfilling a unique social good. What you'll learn: - How to get started in ecommerce - Ways to stay relevant online, as preference shift quickly - How to build and maintain a strong brand - The most effective digital marketing channels Richard has used - How to expand an ecommerce business throughout Australia - Handling supply chains and getting product delivered, on time If you have ever wondered what goes into building an online business, this is the Australian Business Podcast episode for you. The world is full of rejects - Good & Fugly rescues them and gives each one a good home. In Australia, up to 25% of all produce doesn't leave the farm. The cosmetic standards of supermarkets means an astounding amount of great food never reaches our plates. Good & Fugly changes all that by bringing perfectly imperfect fruit and veggies direct to your door. Each right-sized Good & Fugly box helps you fight waste by eating well. The team is on a mission to make saving the planet affordable, convenient and delicious. Discount code: GSA20 for 20% off your fist box. Resources: - Richard's LinkedIn: https://www.linkedin.com/in/richard-tourino-a841938/?originalSubdomain=au - Good & Fugly website: https://goodandfugly.com.au/ Learn more about your ad choices. Visit megaphone.fm/adchoices