Good Better Best: The Chant Driving the Chicago Bears

Chicago Bears head coach Ben Johnson transformed a high school rallying cry into a powerful cultural phenomenon for his NFL team. The "Good, better, best!" chant originated with Johnson's former coach, Bobby Poss, who used the mantra to instill a relentless work ethic in his players. Now a central part of the Bears' post-victory locker room celebrations, the slogan has evolved into a marketing success and a unifying philosophy for the roster. While players initially found the ritual humorous, it has become a symbol of their journey toward the playoffs and a testament to the coach’s high-energy leadership style. By connecting Johnson’s past with the team's current winning season, the source highlights how simple traditions can foster professional success and communal identity.