Good Good Ad Sparks Backlash | Colorado Springs News

A viral golf ad by Good Good turned into a cultural firestorm after it was slammed for depicting violent, misogynistic behavior — featuring a man shoving a woman and claiming possessiveness over a Callaway driver. The backlash was swift, with fans calling out the ad’s normalization of abuse and demanding accountability. Good Good pulled the video, issued an apology, and vowed to uphold inclusivity — but the damage was already done. Callaway also apologized, admitting they approved the ad. Real-world fallout followed: Dick’s Sporting Goods and Golf Galaxy removed Good Good gear from shelves, and a Golf Channel show had to reschedule its premiere after a sponsor demanded their branding be erased. PGA Tour CEO criticized Good Good’s initial response as too slow and defensive, though he praised their later tone. The PGA Tour itself reaffirmed its stance against violence and emphasized a welcoming environment — while Good Good has remained silent since their first apology. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/bc994e1625abe34d