Good Growth Explained: Dr. Omar Rodríguez-Vilá on Brands and Purpose

Dr. Omar Rodríguez-Vilá, Professor in the Practice of Marketing and Academic Director of Education at Goizueta Business & Society Institute, Emory University’s Goizueta Business School, shares insights from his acclaimed book Good Growth: How Brands Win with Social Impact. Dr. Omar Rodríguez-Vilá’s book Good Growth: How Brands Win with Social Impact tackles the intertwined challenges of business sustainability and corporate hesitation toward social and environmental action. It offers a practical roadmap for embedding purpose-driven strategies into brand growth by integrating social and environmental benefits directly into products and operations. Through case studies, data-driven insights, and actionable tools, the book reveals how companies can tap into emerging social impact markets and use digital innovation to make social mission a core competitive advantage. It serves as a hands-on guide for executives, brand leaders, and students seeking to align profitability with positive impact. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Omar Rodríguez-Vilá has generously shared profound insights from his book, “Good Growth: How Brands Win with Social Impact,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.