Good SEO/Bad SEO | Björn Darko, Director Product SEO @ Av...

What this episode covers

My guest today is Björn Darko. He leads an Enterprise SEO org by day, and hosts one of the largest German SEO podcasts by night. At Aviv Group, Björn oversees a 30-person team building SEO infrastructure for some of the biggest real estate platforms across France, Germany, Belgium. I’m very much looking forward to diving deep into Product-Led SEO at enterprise scale, managing teams across multiple countries and brands, and what it’s like to have a full-time job while hosting or co-hosting the SEOPRESSO Podcast and the SEO Product Unveiled podcast. ▶ Links mentioned in the podcast 🔗 - https://www.amazon.de/Extreme-Ownership-Navy-Seals-Lead/dp/1250183863 - https://seopresso.com/ - https://www.linkedin.com/pulse/good-seo-bad-bj%C3%B6rn-darko-dytvf/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Björn on LinkedIn: https://www.linkedin.com/in/bjoerndarko/ Aviv Group on LinkedIn: https://www.linkedin.com/company/aviv-group/

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Frequently Asked Questions

How long is this episode of Masters of Search?

This episode is 1 hour and 15 minutes long.

When was this Masters of Search episode published?

This episode was published on January 21, 2026.

What is this episode about?

My guest today is Björn Darko. He leads an Enterprise SEO org by day, and hosts one of the largest German SEO podcasts by night. At Aviv Group, Björn oversees a 30-person team building SEO infrastructure for some of the biggest real estate...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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