Good to Great insights, Butler/Till & iHeartMedia's audio ad innovation

In episode 552 of the RedTech Daily Podcast, Marguerite Clark explores the latest insights in the radio and audio industry. The episode kicks off with a welcome and an overview, followed by the 25th lesson from the "Good to Great" series: "Know your market. Own the moment," offering valuable strategies for success. Marguerite then delves into the innovative audio ad campaign by Butler/Till and iHeartMedia, highlighting its potential to transform advertising approaches. The episode wraps up with closing remarks and an encouragement for listeners to visit redtech.pro for more industry updates and news.