Goodbye De Minimis: What This Means for Your U.S. Sales

In this special emergency episode of This Week in E-Commerce, Mal Chia and Alex Ross are joined by Justin Irvine (The Aggregate Co) to break down the seismic news shaking Australian retail: the end of the U.S. de minimis exemption — with just 30 days’ notice.Previously, parcels under $800 could enter the U.S. tariff-free. Now, all shipments will be subject to duties, clearance fees, and new red tape — no matter where they’re from. This change, fast-tracked by an executive order from Donald Trump, will have immediate consequences for any Aussie brand selling to the U.S., especially those relying on low-cost international shipping or postal hacks like Australia Post.Justin unpacks what it means, who it hits hardest, and how retailers can still sell into the U.S. — but only if they act fast.