EPISODE · Jun 10, 2026 · 35 MIN
Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility
from The Near Memo · host Greg Sterling, Mike Blumenthal & David Mihm
Send us Fan Mail How do you build brand permanence in a local market when web attribution metrics are fading? This week, we dive into Part 2 of our post-Google I/O masterclass with Cindy Krum, Krystal Taing, and Greg Gifford. The panel shifts completely from macro trends to hands-on execution strategy. We explore why search traffic is splitting across social apps and niche forums, how businesses can produce narrative-driven video assets that anchor themselves in AI overviews, and the structural limitations of using automated AI tools to write generic content. Plus, discover an exceptional, compliant framework for optimizing customer review acquisitions that subtly prompts consumers to write comprehensive, high-value keyword reviews without violating platform terms. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
What this episode covers
Send us Fan Mail How do you build brand permanence in a local market when web attribution metrics are fading? This week, we dive into Part 2 of our post-Google I/O masterclass with Cindy Krum, Krystal Taing, and Greg Gifford. The panel shifts completely from macro trends to hands-on execution strategy. We explore why search traffic is splitting across social apps and niche forums, how businesses can produce narrative-driven video assets that anchor themselves in AI overviews, and the st...
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Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility
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