Goodyear Leaps on Jimothy Trend | Seattle News

A raccoon named Jimothy’s viral fame has turned into a marketing goldmine, with Goodyear cleverly riding the wave by linking his street-crossing antics to tire safety—perfectly illustrating the art of “newsjacking,” where brands piggyback on trending moments to stay top-of-mind without being pushy. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/817002d10b6b6a1e