Google admits that Plato’s cave doesn’t exist

Here’s a podcast of my recent Guardian column, Google admits that Plato’s cave doesn’t exist: Google’s official communiques tell the world that SEO isn’t necessary – so long as you “make great content”, you’ll get higher rankings. The implication is that Google has discovered a mathematical model of relevance, a way of measuring some objective... <a href="https://craphound.com/news/2012/06/25/google-admits-that-platos-cave-doesnt-exist-2/" class="more-link" title="Read Google admits that Plato’s cave doesn’t exist">more <i class="fa fa-chevron-right"></i></a>