🎙️ Google Ads AI with Lisa Raehsler: Future-Proof Your PPC Strategy

If you're navigating the evolving world of Google Ads AI, this episode featuring PPC expert Lisa Raehsler delivers the clarity, strategy, and foresight you've been searching for.Lisa shares her deep insights from over 15 years in paid media to help advertisers adapt to a fast-changing landscape shaped by AI in digital advertising. Whether you're frustrated by lower click-through rates, overwhelmed by Performance Max campaigns, or confused about how AI-powered ad copy and automation are affecting Google search ads, Lisa offers straightforward answers to your questions.You’ll learn how to:Adjust campaigns to survive in a world of AI-generated search resultsUse Performance Max campaigns to reach broader, high-intent audiencesOptimize ad copy and creatives with tools that reflect modern AI-powered ad copy standardsPrepare for new placements like Connected TV advertising and Microsoft Ads and CopilotUnderstand the emerging search engine marketing trends and the future of PPCLisa's expertise is grounded in practical, strategic campaign execution, helping business owners and marketers find solutions in the face of increasing ad complexity and shifting consumer behavior. If you’ve been Googling “why are my ads not converting anymore” or “how to stay ahead in Google Ads,” this episode is exactly what you need.00:00 – Welcome & Lisa Raehsler’s background01:20 – How Google Ads AI is changing search marketing02:30 – AI Overviews: Why organic traffic is dropping03:10 – Budgeting realities: Getting started in paid search today04:00 – The rise of Performance Max campaigns05:10 – Automating for results: Data-driven bidding & targeting06:00 – How AI-powered ad copy is built and how to guide it07:00 – Expanding reach: Microsoft Ads and Copilot, Gmail, and Connected TV advertising08:40 – What to expect next in the future of PPC09:30 – Where to connect with Lisa: Substack & LinkedIn#GoogleAdsAI #LisaRaehsler #PerformanceMax #DigitalAdvertising #PPCMarketing #SearchEngineMarketing #MicrosoftAds #ConnectedTVAds #AIAdCopy #PaidMediaStrategy #FutureOfPPC #AdAutomation