Google Ads and Automated Workflows for Mortgage Marketing

Michael McAllister is the President of Empower LO, a mortgage marketing company that equips loan officers and mortgage brokers with the technology, skills, and team that they need to get more deals using consumer direct internet lead generation tactics. During this episode of the Million Dollar Mortgage Experience, Michael McAllister and FundLoans CEO Jon Maddux discuss Google ads for mortgage marketing, how automated workflows can nurture leads, how to target borrowers for a bank statement 2nd mortgage, how to convert internet leads, why real estate agents get homebuyer leads first, missed opportunities in the mortgage industry. To connect with Michael, visit empowerlo.com. Learn more about FundLoans, our industry-leading non-QM loan programs, and Jon Maddux at fundloans.com.