Google Ads - Before the Click Vs. After the Click (EP78) episode artwork

EPISODE · Oct 1, 2025 · 9 MIN

Google Ads - Before the Click Vs. After the Click (EP78)

from Small Business Marketing Sweet Spot · host Barb Davids

Google ads can be a great supplement to lower lead periods. If you've been considering Google Ads, there are some things that are helpful to know for before the click performance vs after the click performance. Because just getting impressions and ad clicks doesn't equals sales or return on your ad spend. And that's what this episode is about.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is Kling AI.Turn your static images into video! I’ve had some fun with this one. I took one of my static photos and had it take my arm/hand reach out to Branch from the Trolls movie. Well, the reaching out part… I had to put a photo of Branch in my Canva and then I inserted a video. Add just a little movement to static photos and turn them into .gifs for some movement on your website!Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is How to Let Go Of Your Shame on the Solved show.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

Episode metadata supplied by the publisher feed · Published Oct 1, 2025

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Google Ads - Before the Click Vs. After the Click (EP78)

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