Google Ads Business Operations And Rand Fishkin

Google announced, "In March 2020, Google will introduce a new Business Operations verification program." Basically, if you are asked to verify your business and you do not within 30-days, Google Ads may place restrictions on advertiser's ads serving. It says "Advertisers may be asked to provide information about their business operations as part of a new verification program. This includes, but is not limited to, their business model, services offered by the advertiser, and their relationships with advertised brands or third parties."As concerns around coronavirus continue to mount, internet advertising giants Google and Facebook begin to prohibit ads for medical face masks.In Google’s case, it is more strictly enforcing a policy that was already in place which restricts ads that capitalize off the coronavirus. For now, Google is only restricting ads for face masks. However, note how the company says it will “continue” to take action “as needed.” In theory, Google could restrict other types of ads in the future depending on how the situation escalates.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy