Google Ads Dropshipping - How To Optimize
from Drop Ship Lifestyle Podcast Hosted by Anton Kraly
Your Google Shopping ads are live. The clicks are coming in. But no sales yet, and you're wondering if something's broken. In this episode, I answer a question I got from two different members recently. One had 202 clicks and 8,000 impressions in their first week with no sales. The other had spent $330 on 430 clicks while Google kept telling them to spend $90 a day. Here's how I'd think about it, and what to actually do. In this episode: Why a 10x return on ad spend is your real target, not how fast the first sale comes The math on high-ticket ads: why a $4,000 product can take up to $400 in ad spend to sell The 2.5% conversion rate benchmark, and why it only applies to targeted traffic How to use the search terms report (sorted by cost) to stop paying for clicks that will never buy Why most of your budget should go to your alpha campaign, and how to cut beta bids when it doesn't What our 100K Club members say about how long their first sale took (almost all said two to four weeks) How to compare your top product pages against competitors to find the reason shoppers are choosing them What to do once sales start: raise the budget, leave your bids alone, and split campaigns by brand Why you should build your remarketing audiences now to get ready for Q4 If you don't have a store yet, get the free training at dropshipwebinar.com. It shows exactly how we build these businesses.
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