EPISODE · Jan 30, 2026 · 31 MIN
Google Ads for Insurance Agents: Stop Wasting Money & Generate Quality Leads | John Horn - Stubgroup
from The Digital Insurance Agent · host Carl Willis - Agent Branding & Marketing
Are you an independent insurance agent struggling with Google Ads? Wasting money on clicks that don't convert? You're not alone.In this episode of the Digital Insurance Agent podcast, host Carl Willis sits down with John Horn, CEO of StubGroup, to break down the REAL strategies behind profitable Google Ads campaigns for insurance agents.🔥 What You'll Learn:Why most insurance agents waste money on Google Ads (and how to avoid it)The critical role of conversion tracking in machine learning campaignsHow to create profitable feedback loops that lower your cost per leadEssential guardrails to prevent wasted ad spendWhy starting and stopping campaigns destroys your resultsThe 3-month rule for Google Ads successHow to identify if you're ready for Google Ads (or if you should wait)Landing page optimization secrets most agents ignoreThe truth about those "helpful" Google Ads rep calls💡 Key Takeaways:John shares over a decade of Google Ads expertise, explaining how the platform has evolved from keyword-based advertising to intent-driven machine learning. Learn why tracking phone calls, form submissions, and lead quality is make-or-break for your campaigns.⚠️ Common Mistakes Covered:Running campaigns without proper trackingInsufficient budget and patiencePoor landing page optimizationFollowing generic Google recommendationsNot understanding your profit margins before advertising🎯 About John Horn:John Horn is the CEO of StubGroup, a digital marketing agency specializing in Google Ads management. With over 12 years of experience helping businesses run profitable marketing campaigns, John knows what separates successful advertisers from those who burn through their budget.📅 Ready to dominate your local market?Schedule a strategy session: https://agentbrandingandmarketing.com/scheduleLearn more about Stub Group: https://stubgroup.com🔔 Subscribe to the Digital Insurance Agent podcast for more expert insights on growing your independent insurance agency through digital marketing strategies that drive real results.#GoogleAds #InsuranceAgentMarketing #InsuranceLeadGeneration #DigitalMarketingForInsurance #PCInsurance #IndependentInsuranceAgent #GoogleAdsForInsurance #InsuranceAgency #LeadGeneration #InsuranceMarketing #StubGroup #DigitalInsuranceAgentSend us Fan Mail Visit us online - agentbrandingandmarketing.comConnect with us on Facebook - https://www.facebook.com/agentbrandingandmarketingSubscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw
What this episode covers
Are you an independent insurance agent struggling with Google Ads? Wasting money on clicks that don't convert? You're not alone. In this episode of the Digital Insurance Agent podcast, host Carl Willis sits down with John Horn, CEO of StubGroup, to break down the REAL strategies behind profitable Google Ads campaigns for insurance agents. 🔥 What You'll Learn: Why most insurance agents waste money on Google Ads (and how to avoid it) The critical role of conversion tracking in machine learni...
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Google Ads for Insurance Agents: Stop Wasting Money & Generate Quality Leads | John Horn - Stubgroup
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