Google Ads for Shopify: 4 Simple Numbers That Make You Profitable

Many Shopify sellers have no idea whether their Google Ads are actually making money. Patrick Rice breaks down the numbers that tell you the truth, why a 10x ROAS can still lose you money, and how to know your ad manager is doing a good job even if you never open the dashboard yourself. Links Mentioned Google Ads Search Terms Report (Campaigns > Insights and reports > Search terms): https://support.google.com/google-ads/answer/2472708 Shopify Marketing Performance & Attribution Reports (new vs. returning customers): https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/marketing-performance Google AI Max for Search campaigns: https://support.google.com/google-ads/answer/15910187 Chapters 0:00 Intro 1:24 How to Hire an Ads Person 3:30 Start With the Search Terms Report 4:53 The Brand Keyword Trap 7:06 Should You Bid on Your Brand? 10:24 What Owners Should Monitor 13:35 Why ROAS Can Deceive You 15:47 Break-Even ROAS Explained 17:09 Why Chasing 10x ROAS Backfires 19:23 New vs. Returning Customers 20:41 Shopify's Attribution Advantage 23:58 PMax, Shopping, and Search 27:03 How PMax and Shopping Interact 28:20 What's Changed Recently 29:26 Testing Google's AI Max 30:39 Consolidation Beats Segmentation 31:41 A 10x Turnaround Story 35:09 Pilot Budgets and Structure 39:15 Site Optimization and CRO 40:19 The 90s Website Story 44:12 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work with Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.