🎥 Google Ads in 2025 with Lisa Raehsler: AI, Budgets & Search Trends Explained

If you're trying to navigate the complex world of Google Ads, this episode is a must-watch. Expert Lisa Raehsler, founder of Big Click Co and seasoned digital strategist, breaks down how to succeed in the evolving ad landscape shaped by AI in digital marketing.Lisa brings 15+ years of experience in PPC and paid media, offering clear, tactical advice for marketers, entrepreneurs, and small business owners who are struggling with rising ad costs, shifting search advertising trends, and how to leverage Performance Max campaigns. Whether you're launching your first campaign or optimizing an existing one, Lisa’s insights into ad automation, budget strategy, and multi-channel reach (including connected TV ads and Microsoft Ads) give you the edge you need.She also shares how platforms like Substack can elevate your content game, and how the integration of AI is fundamentally changing ad creation, keyword strategy, and campaign optimization. If you’ve ever asked:How much budget do I need to get started on Google Ads?Why are my clicks going down but impressions going up?How can I future-proof my campaigns in an AI-driven world?—then this episode will give you the answers and solutions you're looking for.Lisa’s knowledge is perfectly aligned with what today’s digital advertisers need: strategic clarity, platform-specific advice, and a sharp read on where the ad world is headed.📍 Timestamps00:00 - Intro & Guest Welcome01:12 - Lisa’s Background in Google Ads02:05 - How AI is Reshaping Search & Ads03:47 - Budgeting: How Much Do You Really Need?05:20 - Evolution from Keywords to AI Intent06:35 - Understanding Performance Max Campaigns08:12 - Smart Inputs: Helping AI Help You09:25 - Microsoft Ads, Gmail Ads & CTV Opportunities10:42 - Future Trends: 6-12 Months Outlook11:45 - Where to Find Lisa RaehslerTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn’t do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025