Google Ads part 1: A guide for Australian businesses

Considering Google Ads for your business but not sure where to start? In this episode of The Australian Business Podcast, Zara McGuffie sits down with Jordan Kidis to break down the basics of the Google Ads platform, helping you understand if it's the right marketing strategy for you.  We explore the types of businesses that typically see success with Google Ads, the signs that indicate it's time to invest in paid advertising, and introduce you to powerful research tools.   Topics covered today: What is Google Ads What businesses thrive on Google Ads When it’s time to invest in paid advertising Key research tools to identify trends  How to set budgets and expectations  Resources mentioned in this episode: Google Trends Google Ads ⁠Free Google Ads Audit⁠ Free community Ask a question (select the Business podcast) Our outsourcing partner: Flexisource IT ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices