Google Ads part 2: A guide for Australian businesses

This is a follow-up episode of Google Ads 101 on The Australian Business Podcast. In this episode, Zara McGuffie sits down with Jordan Kidis to go beyond the basics of Google Ads, honing in on the key elements that drive campaign success.  Topics covered today: Essential Google Ads metrics Different keyword strategies for your campaigns How to save you money and improve targeting Resources mentioned in this episode: Free Google Ads Audit Free community Ask a question (select the Business podcast) Our outsourcing partner: Flexisource IT ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices