Google Ads Skalierung im E-Commerce über YouTube, Demand Gen und Display Ads

from Ad Creative Insider by DatAds - Performance Marketing Podcast · host DatAds

Warum setzen viele E-Commerce-Brands bei Google Ads noch immer primär auf Search – obwohl Formate wie YouTube, Demand Gen und Display längst enormes Skalierungspotenzial bieten?In dieser Folge sprechen wir mit Dr. Sebastian Decker, Gründer von Evolve Digital, über moderne Google Ads Strategien abseits der klassischen Suchkampagnen. Sebastian zeigt, wie Marken mit kreativen Ansätzen und datenbasierten Setups über YouTube & Demand Gen nachhaltig wachsen können.Dabei geht es um mehr als nur Media Buying: Wie unterscheidet sich das Creative auf Google von Meta? Welche Rolle spielen Daten, Zielgruppenanalysen und Kampagnenstruktur? Und worauf kommt es wirklich an, wenn man profitabel skalieren will?Jetzt auf YouTube, Spotify & Apple Podcasts reinhören.-Mehr zu DatAds-DatAds ist die Lösung für Creative Strategists und Performance Marketer, die tiefere Einblicke in ihre Creatives erhalten möchten.Führende Performance-Marketing-Agenturen und E-Commerce-Brands setzen DatAds ein, um wertvolle Insights aus ihren Creative-Tests zu gewinnen und somit deutlich mehr Winning Creatives zu entwickeln.Zu unseren zufriedenen Kunden zählen Agenturen und Marken wie yfood, Purelei, Beilmann Marketing, LeGer by Lena Gercke, HealthRoutine, Pummys, Performance Pixel, adsventure und viele mehr.► https://www.datads.io/Time Stemps:00:00 - Intro02:50 - Weg zum Performance Marketing06:05 - Bedeutung von Google Ads für E-Commerce08:49 - YouTube Ads12:05 - Strategien für effektive YouTube Kampagnen15:11 - Zielgruppenanalyse & Targeting für YouTube Ads19:25 - Best Practices22:09 - Zielgruppenverständnis25:51 - Kampagnenstruktur 30:30 - Angebotstests32:56 - Minimum AOV und Skalierbarkeit34:44 - Demand Gen Ads38:49 - Zukunft der Video Ads41:52 - Display Werbung im Wandel44:43 - Google Ads47:37 - KPIs und Metriken für YouTube Werbung51:47 - Naming Convention für effektive Kampagnen55:02 - Tipps für E-Commerce Marken

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This episode was published on April 8, 2025.

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