Google Adwords Best Practices

Jacob Baadsgaard (https://www.linkedin.com/in/jakebaadsgaard) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Jacob is with Disruptive Advertising (https://www.disruptiveadvertising.com/) - a company designed to help business owners with online ad campaigns pinpoint where and why they're wasting ad money. They do this through a software that's been designed to hunt down and detect trouble spots. IN THIS EPISODE YOU WILL LEARN: * Jacob gives us a rundown of what the program that Disruptive Advertising hosts can do for clients. They've found an in-depth process to dig into an account and figure out why an ad campaign isn't working. * Baadsgaard breaks down some of the reasons why an ad campaign can fail: many businesses are treating social media advertising like “media buys”. We go over what that means, and why it's the wrong approach for this advertising medium. * We talk about what Jacob considers crucial to run a successful AdWords campaign. He breaks it down into two categories: a consistent message, and reaching a more compelling message. Jacob explains how Disruptive Advertising goes hunting for those things within the campaign they see. * Take note: Jacob explains that the approach to advertising via AdWords is totally different than the approach to Facebook! It all depends on the focus of the platform: Google users are open to buying, Facebook users are less so. * Jacob explains how the software Disruptive Advertising pinpoints exactly how much money an ad campaign is wasting, and helps dynamically identifies strategic opportunities for marketing.