Google AI Overviews Are More Volatile and Microsoft is Testing Copilot Search

In today’s episode, we discuss recent research that shows that Google’s AI Overviews exhibit greater volatility compared to traditional organic search results. We also talk about how Microsoft is testing a new Bing feature called “Copilot Search,” which utilizes Copilot AI to deliver search results. Finally, we touch on Snapchat’s new brand suitability suite for advertisers.