Google AI Overviews, DeepL’s Translation Revolution, and Personalizing with rex’s AI Engine | 33

Send us Fan MailIn this episode, Amith and Mallory delve into the latest developments in AI and their impact on the association community. They discuss the controversial rollout of Google's AI overviews and the challenges of generative AI, highlighting its potential to disrupt traditional search engines. The conversation also explores the groundbreaking work of DeepL in AI translation and the launch of rasa.io's new product, rex, an AI-driven personalization engine set to revolutionize member engagement. Tune in for an insightful discussion on the future of AI and its transformative potential for associations.🔎 Link to the rex webinar: https://rasa.io/rex/This episode is brought to you by Sidecar's AI Learning Hub 🔗 https://sidecarglobal.com/ai-learning-hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.🚀 Follow Sidecar on LinkedInhttps://linkedin.com/sidecar-global Please like & subscribe!🇽 https://twitter.com/sidecarglobal 🌐 https://sidecarglobal.comMore about Your Hosts:Amith Nagarajan is the Chairman of Blue Cypress 🔗 https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.📣 Follow Amith on LinkedIn:https://linkedin.com/amithnagarajan Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space.📣 Follow Mallory on Linkedin:https://linkedin.com/mallorymejias 📅 Register for digitalNow2026 in Washington, D.C. from October 25–28:  https://digitalnow.sidecar.ai🎀 Use code AIPOD50 for $50 off your Association AI Professional (AAiP) certification at https://sidecar.ai/aaip🚀 Help Us Grow Our Reach - Share With a Friend or Colleague!👍 Like & Subscribe!https://x.com/sidecarglobal https://www.youtube.com/@SidecarSynchttps://sidecar.ai/ https://www.linkedin.com/company/sidecar-global/Amith Nagarajan is the Chairman of Blue Cypress, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.https://linkedin.com/amithnagarajan Mallory Mejias is passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. Mallory co-hosts and produces the Sidecar Sync podcast, where she delves into the latest trends in AI and technology, translating them into actionable insights.https://linkedin.com/mallorymejias