Google Analytics 4 and Your Law Firm with Tanner Jones

Welcome to episode 177 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, the VP of Business Development from Consultwebs to discuss Google Analytics 4 and how it's going to affect your Law Firm.  As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.   What you'll learn about in this episode: What is GA4 and why do you need it  The new features being included with the GA4 updates How GA4 is going to change your Marketing How is AI impacting Law Firms When does the GA4 changes take effect   Resources:  https://www.consultwebs.com https://www.facebook.com/consultwebs/ https://twitter.com/Consultwebs https://www.linkedin.com/company/consultwebs/   Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/