Google Business Profile Optimization: The Simplest Offer to Sell Local Businesses episode artwork

EPISODE · Aug 24, 2026 · 1H 5M

Google Business Profile Optimization: The Simplest Offer to Sell Local Businesses

from What's Working with Keaton Walker · host Keaton Walker | GoHighLevel & Digital Marketing Expert

Send us Fan MailGoogle Business Profile optimization might be the simplest offer you can sell a local business. Justin Silverman runs it for roughly 17,000 profiles through 1,300 reselling agencies, who pay him $99 a month per profile and resell it at around $497.He did not start there. He was working a full time job, sold white label reputation management for two years, then lost faith that it was actually helping business owners. Google Business Profiles looked like the next thing, so he switched. He hired the cheapest fulfillment he could find overseas, and clients hated it. Typos, missed deadlines, no answers when they had questions. He was ready to shut the whole thing down, until he realized that if outsourcing this was hard for him it was hard for every agency. So he brought it in house, then built an AI agent to do what his team had been doing by hand.In this episode he lays out the entire offer. Why over 90% of people use Google to find a local business and 74% of them buy within 24 hours, what actually moves a profile into the top three, and why Gemini and Siri now pull from that same data. He gets specific on pricing by industry, from carpet cleaners at $200 to med spas at $1,200, and makes the case for pricing at what the client can afford instead of what you can afford. He walks through three foot in the door offers, shows what goes in an audit including AI visibility across ChatGPT and Perplexity, explains why you sell this as a service and never as a product, and shares which clients actually make money. One partner does 95 med spas at $1,200 a month. Another cold calls from his car on the school run.The blunt part is at the end. Every successful partner he has is cold calling. He could not find a single one winning with cold email.Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners.0:00-Must-Use Tool!01:49-This Problem Annoyed me, so I automated it09:00-FREE COMMUNITY!13:05-Simplifying for Users21:09-Justin's Philosophy26:00-The Pitch29:48-Pricing38:17-Close Clients with the Software48:59-Case Studies54:45-Steal Justin's Methods1:01:08-More Info!🗺️ Sign up for Merchynt and get $8321 worth of bonuses too 👉 https://merchynt.com/paige?fpr=keaton29🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild#SMMA #GoHighLevel #LocalSEO #GoogleBusinessProfile #GoogleMaps #MarketingAgency #LeadGeneration #AI #AgencyOwner #DigitalMarketing #SmallBusiness

Episode metadata supplied by the publisher feed · Published Aug 24, 2026

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Send us Fan Mail Google Business Profile optimization might be the simplest offer you can sell a local business. Justin Silverman runs it for roughly 17,000 profiles through 1,300 reselling agencies, who pay him $99 a month per profile and resell it at around $497. He did not start there. He was working a full time job, sold white label reputation management for two years, then lost faith that it was actually helping business owners. Google Business Profiles looked like the next thing, so he...

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Google Business Profile Optimization: The Simplest Offer to Sell Local Businesses

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