EPISODE · Apr 4, 2007 · 1H
Google Buys DoubleClick, Net Applications and Web 2.0
from The Alternative · host WMR.FM
Jim and Dave discuss Google and their purchase of Doubleclick, to combine DoubleClicks expertise in ad management technology for media buyers and sellers with Googles leading advertising platform and publisher monetization services.
What this episode covers
Jim and Dave discuss Google and their purchase of Doubleclick, to combine DoubleClicks expertise in ad management technology for media buyers and sellers with Googles leading advertising platform and publisher monetization services.
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Google Buys DoubleClick, Net Applications and Web 2.0
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