Google CMP update, Google Ad transparency, Tiktok AI scri...

What this episode covers

This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠! Agenda: 00:00 Epic intro 01:46 Google Consent Management Platform 05:40 Easybrain CMP implementation 12:22 Ads are beautiful, regulatory bullshit is not 12:55 Google Ads transparency center 14:47 Realtime usage of Google Ads library 21:40 TikTok new AI scripts generator 25:10 Game designer can't make a script for a creative 28:30 We are having a waifu intervention 28:42 Horse racing game script 33:07 Game review radar 50:03 Jakub shows his true, but mean face 51:17 Review Radar, see you next time! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua Useful links: https://adstransparency.google.com/ https://ads.tiktok.com/business/creativecenter/script-generator/pc/en https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/ https://iabeurope.eu/cmp-list/

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Frequently Asked Questions

How long is this episode of two & a half gamers?

This episode is 51 minutes long.

When was this two & a half gamers episode published?

This episode was published on July 10, 2023.

What is this episode about?

This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having...

Can I download this two & a half gamers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.