Google Discover and Other Push Features (Jes Scholz with Jason Barnard)

Jes Scholz with Jason Barnard at Kalicube Tuesdays Jes Scholz talks to Jason Barnard about Google Discover and other pushy features. In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need. Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development. How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them? Kalicube Tuesdays: Google Discover and Other Push Features. With Jes Scholtz. What you’ll learn 00:16 Introducing Jes Scholz01:32 Experimenting with Brand SERPs02:24 Utilising WordLift and Semrush to become linked with the Knowledge Graph  03:15 What is Google Discover?05:15 How does Google Discover work? Clue: it's a push technology06:24 Google Discover uses the Knowledge Graph and the Topic Layer07:07 The clarification of what the Topic Layer is08:19 An example of how Google Discover markets to you09:14 The precision of Google Discover10:32 How many steps ahead are Google Discover11:43 Google invading your privacy  12:37 A dig into Google's graveyard13:26 Google Discover as a social media14:50 How do you post directly to your Brand SERP?16:30 Google People Card17:30 The challenge of getting into the Knowledge Graph19:30 How Google Discover relates to the Knowledge Graph22:34 Are there other push features beyond Discover?24:08 Every entity needs a home25:40 Why organisation is key for your content27:53 The importance of being in control of your database29:20 The flaw of defining your company as only the product you provide Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 18th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>