Google Doesn’t Want to Send People to Your Website Anymore

There has been a major shift in how we are to think about SEO in light of Google’s use of AI Overviews.Google is pretty open about the fact that it sees its AI Overviews as the future of search.Let that sink in.In this article from shepx (a spin-off brand of Brand Shepherd), we present the receipts for the traffic shift away from Google that AI Overviews alone have driven. And the thing is, we’re not even factoring in Claude, Perplexity, or ChatGPT. This is a big deal: Google doesn’t want to send people to your website anymore.Did you know Field Notes is now available as a podcast on Apple Podcasts and Spotify? Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe