EPISODE · May 16, 2023 · 25 MIN
Google I/O SEO Changes: What You Need To Know
from Content and Conversation: Organic Growth Insights from Siege Media · host Ross Hudgens, Drew Page, Siege Media
Show Notes:00:10: The core SEO changes at Google I/O2:14: Health and finance topics will not be affected (so far)3:08: Watermarking for generative content creators4:51: New layouts in Google SERP6:12: New impact on affiliate website7:43: Query complexity and how it influences content choice8:30: Google’s incentives for content and websites continues10:30: RLHF, “Reinforcement Learning from Human Feedback13:42: Visual design importance18:06: How to increase efficiency in SEO with AI21:02: Visual design importance, continued21:47: Why complex queries are the best defense22:22: How to stay on top of optimization as AI evolves24:57: Final tips, tactics, and tricksShow Links:The AI Takeover of Google Search by The Verge“Watermarking” and Content from Google I/O“Conversational Mode” from Google I/OFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Embed this episode
What this episode covers
From traffic impact, AI enhancements, and new Google layouts, here’s everything you to know after Google’s announcements at I/O 2023. The dust is far from settling as AI’s continuous evolution remains a paramount concern for SEOs, content creators, and digital marketers everywhere. Will search traffic decline? How can you adapt your optimization strategies to stay ahead? And most importantly, how do you ensure your relevance in this ever-changing landscape? In this episode, join Ross and Drew as they unpack the core SEO changes announced at Google I/O, providing valuable insights into their implications and offering guidance on how to navigate the shifting tides. The duo delves into the sectors that may experience negative impacts, explores the benefits of handling complex queries, and examines the possibilities and potential drawbacks of generative content in the near future. If you operate in the SEO sphere, this is an episode you won’t want to miss.
NOW PLAYING
Google I/O SEO Changes: What You Need To Know
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.