Google Just Changed the Rules: What Every Salon Owner Must Know

Google's latest update is changing how businesses are ranked online, and many salon owners don't even realize they're at risk. In this episode, Heather Harris and Lucy sit down with industry innovator Kip Dodson to discuss the major Google update impacting reviews, rankings, and online visibility. They unpack why traditional review strategies may now hurt your business, how AI is reshaping local search, and why your online presence extends far beyond your website. You'll learn: •⁠  ⁠The Google review practices that could trigger penalties •⁠  ⁠Why your business may be invisible on Apple Maps, Yelp, or Bing •⁠  ⁠How AI is changing the way clients discover salons •⁠  ⁠The four areas every business owner should monitor monthly •⁠  ⁠How the Digital Basic Score helps identify hidden opportunities and weaknesses If you own a salon, spa, or service-based business, this conversation could save you from costly mistakes and help you attract more clients online. 🌐 A Moment's Peace Salon & Day Spa: https://amomentspeace.com/ 🌐 Digital Basic Score: https://digitalbasicsscore.com/ Follow Kip: 🔗 LinkedIn — https://www.linkedin.com/in/kip-dodson-4400944/ Branding and consistency are everything. Let Spark do the work for you—from setup to weekly execution. 👉 Talk to Spark » Spark Pro Global – sparkprosalon.com Spark Links: 📸 Instagram: @sparkproglobal — https://www.instagram.com/sparkproglobal 🔗 LinkedIn: Spark Pro Global — https://www.linkedin.com/company/spark-pro-global Heather's Instagram: 📸 @heather.tantrumsalon — https://www.instagram.com/heather.tantrumsalon