EPISODE · Sep 3, 2026 · 5 MIN
Google Keeps Its Ad Stack, PepsiCo Picks Publicis
from Advertising in Five
Judge Brinkema Rules Against Google Ad Tech Breakup. A federal court will not force Google to divest its ad tech business after April's monopoly finding, leaving the stack buyers and publishers work in intact. (AdExchanger, Adweek) Publicis Lands PepsiCo Global Media, Withdraws From Coke Pitch. PepsiCo is unifying its global media account under Publicis, and a source tells Adweek the holdco will exit Coca-Cola's review, the year's largest consolidation, with a conflict cost attached. (Adweek) FTC Sues Amazon Over Ad Pricing; Brussels Eyes ChatGPT. ExchangeWire's digest reports three buy-side regulatory moves at once, an Amazon ad-price suit, tougher EU rules for ChatGPT, and Australian digital spend at a four-year high. (exchangewire.com) Adweek: Advertisers Press AI on Performance and Accountability. Adweek reports brands, agencies and AI labs are moving past capability demos to the harder questions of control and who is accountable when systems fail. (Adweek) Also moving today: WPP's Alleged Global Rebate Scheme, Told Through Three Court Cases (Adweek) Havas bets on integration as it strengthens Village model under Paddy Affleck (The Media Leader - News analysis, opinion and insight for media and advertising professionals, decisionmarketing.co.uk) Dentsu, Chief Communications Officer Jeremy Miller Part Ways (MediaPost) Dentsu Offices Searched Across Four Cities In Fresh Income Tax Investigation - The Logical Indian (The Logical Indian) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
Judge Brinkema's remedy ruling spares Google's ad tech from divestiture, per AdExchanger and Adweek, leaving buyers and publishers to plan against conduct conditions instead of a forced sale. PepsiCo appointed Publicis to its global media account without a pitch, displacing Omnicom after two decades and, per sources cited by Adweek, prompting Publicis to withdraw from Coca-Cola's review. ExchangeWire reports more than twenty state attorneys general joining the FTC's suit over Amazon's ad auctions, the European Commission designating ChatGPT a very large online search engine, and Australian digital ad spend up fourteen percent to 19.8 billion dollars.
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Google Keeps Its Ad Stack, PepsiCo Picks Publicis
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