Google Lead Shines A Light On The Top Trends In Gaming Today

Making business decisions blindly will bankrupt you and your game. But with the right data, you’re never in the dark. This week, we hand the flashlight to CEE Mobile Gaming and Apps Lead at Google, Mariusz Gąsiewski. Nicknamed “The Insights Guy,” he turns numbers into narratives that guide game devs through the emerging trends they can’t afford to ignore. In this episode, he shines a light on the latest shifts in geos, genres, and growth opportunities to give Peggy Anne Salz and Brian Baglow a clear path to the gaming industry’s next big opportunities and advice on boosting user retention and cutting marketing costs. CHAPTER TIMESTAMPS 00:00 - Intro 01:18 - Get used to never having enough time 03:13 - Trends in the best-performing genres 08:58 - It's never one-size-fits-all 11:57 - Geos with the most growth 13:57 - Opening up to new audiences 18:57 - Affordable and profitable geos 24:59 - Double-digit revenue decline 28:43 - Growth: PC/Console vs. Mobile 37:46 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event