Google Marketing Live 2025 Recap & Analysis

It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements from Google Marketing Live, and her perspective on what it all means for your Google Ads account.Learn more about Google Marketing Live with Jyll: https://jyll.ca/gml?utm_source=podcast&utm_medium=referral&utm_campaign=episode69AI Max for Search campaignsVideo: https://youtu.be/wKp8lEICwZQ Article: https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 Smart Bidding ExplorationVideo: https://youtu.be/Y4zBqPwH1k4 Article: https://learn.jyll.ca/blog/smart-bidding-exploration-in-google-ads-everything-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 LinkedIn post: https://www.linkedin.com/posts/jyllsaskingales_have-you-heard-about-smart-bidding-exploration-activity-7326580454264832000-Z-R7/ Performance Max channel reportingVideo: https://youtu.be/zHF_RUGxNSY Article: https://learn.jyll.ca/blog/performance-max-channel-reporting-transparency-but-no-control?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 Inside Google Ads Episode 66: https://jyll.ca/insidegoogleads/66?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 Performance Max search terms reportVideo: https://youtu.be/plXXsIue6-M Article: https://learn.jyll.ca/blog/performance-max-search-terms-report-negative-keywords-finally?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 Attributed brand searchesArticle: https://learn.jyll.ca/blog/what-are-attributed-brand-searches-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 Google Ads CoachingWant to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode69 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro