Google Match Type Updates

from Getting Granular · host Granular, Dee Medrano, Mike Fleming

Phasing out broad match modified (BMM) keywords (1:17)Google’s example of how things will change(2:24)The origination of BMM (4:12)Why they are phasing it out (8:21)What it means for advertisers (9:49)What you should do about it (12:35)Is Google being evil? (15:35)

Episode metadata supplied by the publisher feed · Published May 14, 2021

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Google is phasing out BMM, are they being evil? Some think so, and some think not. Tune in to this episode to find out what it means for you and what you should do about it.

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Google Match Type Updates

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This episode was published on May 14, 2021.

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