Google, Nespresso & Laneige: What Big Brands Know About Emotion, Experience & Gen Z

In this episode, we break down how leading brands like Google, Nespresso, and Laneige are winning over Gen Z through emotional storytelling, immersive experiences, and smart segmentation. From Google Pixel’s tearjerker job interview campaign to Nespresso’s iced coffee strategy with The Weeknd, and Laneige’s spa-truck pop-up targeting micro-luxury moments—these brands are proving that connecting on a human level drives real engagement. We explore what B2B marketers can learn from these consumer strategies and how to bring emotion, segmentation, and personalization into business storytelling.