Google or Facebook Ads, or Both? The difference between search and discovery marketing channels

One of the questions that I get asked all the time is, "Should I start with Facebook ads?" or "Should I start with Google ads?" or" Do I have to start with both?" And the answer is, it depends on where your customers are at in their buying journey. When it comes to marketing channels, there are two main channels that businesses can use to reach their target audience, our customers, and that is — search and discovery.  In today's episode, I'm going to explain to you the difference between search, which is Google, and discovery, which is Facebook ads and other channels so that you can truly understand how to use this in your business and work out which one aligns best for you right now. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/