Google Organic and Paid CTRs Hit New Lows

Q: How long is this episode of Marketing School - Digital Marketing and Online Marketing Tips?

This episode is 18 minutes long.

Q: When was this Marketing School - Digital Marketing and Online Marketing Tips episode published?

This episode was published on February 13, 2025.

Q: Can I download this Marketing School - Digital Marketing and Online Marketing Tips episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications of these trends on overall traffic and conversions and also tackled AI tools for lead generation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Declining Click-Through Rates: A Deep Dive (02:46) Shifting Focus: From Traffic to Revenue (05:50) Leveraging AI for Lead Generation (12:07) The Human Touch in Sales: Balancing AI and Personal Connection (15:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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How long is this episode of Marketing School - Digital Marketing and Online Marketing Tips?